Despite a lower number of forest fires in the last decade, over 800 fires destroy thousands of hectares of forest every year. Human activities are responsible for close to 70% of these fires.

The Société de protection des forêts contre le feu (SOPFEU) is launching a new campaign with the slogan Inflammable, Caution: forest ahead! This campaign specifically targets outdoor enthusiasts, but is also intended for all forest users such as cottage owners and forest workers. Forests are valuable, beneficial and a source of a variety of activities, but we must not forget they are still fragile and vulnerable to fire. If you build a campfire – Caution: forest ahead. If you light up a cigarette – Caution: forest ahead! If you make a fire to clear an area – Caution: forest ahead!

In addition, the visual concept is a stylized flammability pictogram, superimposed on a forest full of life, which shows the threat that hangs over this valuable resource and the activities associated with it. As soon as fire enters the picture, things can take a sudden turn for the worse. The forest calls for caution. Let’s heed that call!